Home staging isn’t just for mansions, million-pound properties or glossy new-build showhomes. In fact, our bread and butter is staging normal 2 and 3 bed family houses – and getting our clients the absolute most out of them.

Dressing Rooms is an award-winning home staging company based in West Yorkshire, and we specialise in staging normal houses for normal people.

We have won awards for our customer service and have over 50 5* reviews so we must be doing something right!

Over the years, we’ve staged everything from one-bedroom flats in Leeds to five-bedroom family homes in York, with a huge variety of properties in between.

We’ve worked with sellers, property investors, builders, ex-landlords and developers all over the North of England, and we’ve seen first-hand what a difference staging makes when a property is presented properly from the very beginning.

We’ve had properties sell quickly, achieve offers above asking price and we’ve helped turn around properties that had been sitting on the market for months.

So, why does home staging work?

What Is Home Staging?

Put simply, home staging is preparing a property for sale by furnishing and styling it in a way that appeals to the people most likely to buy it.

But really home staging is selling the lifestyle!

An empty room shows a buyer four walls, a floor and a window.

A staged room shows them where they could have their morning coffee, where their kids might play & where they could host their friends.

Buyers aren’t just looking at the size of the rooms. They’re trying to work out whether this is somewhere they could actually see themselves living. Our job is to help them see it!

Why Staging Makes Such a Difference

There are a few things that happen when you stage a property properly.

It Makes Your Property Stand Out

Let’s be honest, buyers have a lot of choice.

If you’re selling a two or three-bedroom house, there are likely to be plenty of other similar properties competing for the same buyer.

Then you’ve got the new-build developments.

Your buyer could be looking at your empty house one minute and a beautifully furnished showhome the next.

Why are they going to pick yours?

That’s why your property needs to stand out.

Good furniture, styling and professional photography make a property much more memorable, both online and when buyers walk through the door.

And the first impression starts before they’ve even booked a viewing.

Your Rightmove photographs need to make someone stop scrolling and think:

“Ooh, I like this.”

It Shows Buyers How to Use the Space

This is particularly important with the types of properties we stage most often.

A two or three-bedroom family house might have a small box room, an awkward alcove, an open-plan kitchen diner or a second reception room that could be used in several different ways.

When the property is empty, those spaces can be difficult to understand.

A buyer might look at a box room and think it’s too small. Stage it as a child’s bedroom and suddenly they can see exactly how it works.

A kitchen diner might look like a large empty space, but add a dining table and furniture and you’ve created clear zones that show buyers how they can use it.

Staging gives the rooms a purpose.

And by answering those questions before they become objections, you’re making it easier for the buyer to fall in love with the property.

It Creates an Emotional Connection

This is the biggest reason we believe staging works.

People don’t buy houses based purely on logic.

They buy homes.

They imagine sitting around the dining table with their family, having friends over for dinner, relaxing on the sofa after work or watching their children grow up there.

That’s what we’re trying to create.

We want buyers to walk through the property and think:

“I could live here.”

Once they’re emotionally invested in the property, they’re much more likely to go above & beyond to get it – whether that’s a higher offer or pushing to give you a quicker sale. Plus they’re more likely to overlook anything that isn’t quite perfect because they’re already committed emotionally.

Our Bread and Butter: 2 and 3 Bed Family Houses

We can stage all sorts of properties, but our bread and butter is 2 and 3 bedroom family homes.

These are often the properties where staging makes a huge difference because there is plenty of competition. Buyers have lots of options and, while there is a big pool of potential buyers, there are also lots of houses competing for them.

That’s why we don’t believe staging should be reserved for expensive properties. You don’t need a £1 million house to benefit from staging.

In fact, we think normal houses can benefit enormously because good staging demonstrates exactly how the property can work for a normal family. A space in the kitchen diner for a table, a spare room/office space, a box room that actually is suited to a child. These things help buyers see the potential.